Cherry industry groups working together

The Goliaths of the cherry industry are talking.

A zoom meeting was held earlier this week by members of the Cherry Marketing Institute, whose executive director recently resigned, and the executive committee of the Cherry Industry Administrative board.

“The goal is to find possible redundancies, efficiencies, and points for collaboration,” the CMI board stated in a press release. “This is a key project for the industry, and we expect it may take some time. If you have any thoughts for consideration, we welcome your input.”