From the day Amoritas Vineyards opened on Dec. 6, 2017, the owners and staff have enjoyed the ever-changing adventure of making and selling award-winning wines on the Leelanau Peninsula.
Amoritas has been a family business from the start. Father Michael Goodell, along with brother and sister duo Emily and Matthew head the operations at the local winery.
“It’s been great running a family business with my kids and learning a lot about the community, about the wine business, and having the gratification of producing new and exciting wines,” Michael said. “It’s very gratifying to work with my kids as equals. They have their strength, and their expertise, which I don’t have ... My kids are telling me what to do, and it tickles me so much that we have that kind of relationship. The relationship between Matthew and Emily is gratifying to see them working together as a team,” Michael said. “Any time you have a family dynamic, there’s always room for misunderstandings.
