When an announcement went out proclaiming a former senior manager for General Mills as the new leader of the cherry industry, it meant the entire industry.
For the first time the two leading cherry organizations are combining their clout by jointly hiring an industry president overseeing the Cherry Industry Administrative Board (CIAB) and the Cherry Marketing Institute (CMI).
“Tart cherries have an incredible story to tell — from their myriad health benefits to their trendy applications, to their connection to U.S. family farms,” said Amy Cohn, the new president of the Cherry Industry Administrative Board and Cherry Marketing Institute.
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