Carhartt, known for its rugged workwear, shot a commercial at the Suttons Bay Ice Rink last February.
“(I do this) for the community to learn how to skate and it’s a great winter time activity,” Suttons Bay resident Jesse Fox said in the commercial. “I’m out here at least once or twice a day, probably close to 30 hours a week, realistically. I have my own business doing carpentry work. WhenI’mdonewiththat, Igohereat night and early morning. My dad and his friend used to take care of it, and I took over a decade ago. They put their time in so it’s time for the next generation to take over. It’s good to bring people together out here and learn how to skate.”
Carhart states in its commercial that Fox is a “true holiday hero” for the Suttons Bay community.


