Alcohol consumption drops

Alcoholic beverage consumption rates have reached record lows in the United States, according to a Gallup poll.

In 2025, only 54% of U.S. adults reported that they drink alcohol, an 8% decrease since 2023.

With alcohol consumption rates dropping, there are questions about how to keep Michigan’s beer, wine and cider industries on the rise because they play a major role in the state’s tourism industry and economy.