Farmer owned ‘Cherry Central Cooperative’ named Helena Beckett as its new president and chief executive officer, effective April 13.
“Our Cherry Central family is delighted to welcome Helena Beckett as our new President and CEO,” said Chad Rowley, Board Chairman for Cherry Central. “Helena brings extensive experience in brand development, retail program creation, and strategic decisionmaking within the food industry. Her true gift lies in her passion for helping people and her ability to inspire others to do their best. She now has an excellent opportunity to continue building on the outstanding achievements of our retiring leader, Melanie LaPerriere. We are excited for our future under Helena’s leadership.”
Owned by hundreds of small farms, Cherry Central produces and distributes tart cherry products along with a broader portfolio of fruit and select vegetable ingredients to retail, food service and food manufacturers worldwide.
