A week into January and a new year altogether, many people are dropping bad habits and embarking on healthier new year’s resolutions. Some of those changes involve participating in “dry January,” a term used to describe giving up drinking for the entire month.
For 2024, healthier alternatives are in, such as trying nonalcoholic beverages to sip on. Audacia Elixirs based in Traverse City is offering just that, launching its first nonalcoholic spirits last year, the “Ambrosia” floral berry elixir and “Aurum” citrus botanical elixir.
“I think the majority of the reasons why someone might look to reduce the amount of alcohol or eliminate it completely, whether it’s for a month, night, or in general, is usually something tied to our overall health and wellbeing,” said Loghan Call, one of three cofounders of Audacia Elixirs. “It’s beautiful to see this movement taking flight, but we also want to make sure that the alternatives are in fact truly healthy for us.”
